“I voted for this project because it shows an excellent mix of craft, creativity, attention to details, playfulness and elegance. In an era where generative typography is blooming, a projct like this one showcases a master of craft that I find refreshing. I love how you are truly immersed in a different world for every letter you encounter, you can get lost into the individual unique characteristics and, for sure, you will remember them. Memorability in this hyper profilic design world is another important aspect. This project stands out to me for all of the above.”
Giorgia Lupi,
Partner at the international design consultancy Pentagram
giorgialupi.com | pentagram.com